Edit product


Afri-Shopping 2017 & Full Startup List

African entrepreneurs are determined to take shopping online, with 264 e-commerce startups now operating continent-wide despite the myriad challenges they face and poor prospects regarding the road to profitability.

The Afri-Shopping: Exploring the African E-commerce Startup Ecosystem Report 2017 offers data pertaining to the 264 e-commerce startups operating across 23 African markets, as collected and analysed by Disrupt Africa between 2015 and 2017.

The report finds a substantial discrepancy between entrepreneur eagerness to launch e-commerce ventures, and the slow path to profitability for companies active in this space.

While the number of startup launches are accelerating each year, the startup survey conducted for this report revealed less than 30 per cent of Africa’s e-commerce ventures are profitable to date.

The report looks in depth at regional hotspots; and divides e-commerce into 12 sub-categories examined separately.

The publication also includes:

- Consideration of the pan-African spread and growth of e-commerce ventures;

- Discussion of startup activity in 12 sub-sectors of the industry;

- Data on e-commerce startup launches by year;

- Tracking of funding in the e-commerce space;

- Analysis of profitability of e-commerce ventures;

- Survey data on challenges faced by e-commerce startups.

NB. This version of the report includes an appendix containing the full dataset of 264 startups.

The edition without appendix is available here at a cost of US$150.

You've purchased this product

See it in your library

View in Library
Sorry, this item is not available in your location.
Sold out, please go back and pick another option.


Afri-Shopping 2017 & Full Startup List

Enter your info to complete your purchase


···· ···· ···· 4242
Test card



Use a different card?


pp paypal

or pay with

We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

or pay with

You'll be charged US$700.

Your purchase was successful!

We charged your card and sent you a receipt


    Gumroad Library

    Download from the App Store or text yourself a link to the app

    Good news! Since you already have a Gumroad account, it's also been added to your library.

    Powered by Gumroad